Panera Bread launched its coffee subscription last year to attract customers to its restaurants during morning hours in the hopes that they try the chain's new breakfast items. Lewis said the low price of the drink subscription program is the chain's way of thanking its customers and celebrating that the pandemic is ending. Like the restaurant industry, however, convenience stores' food-service sales weakened last year due to the pandemic. The hope is to increase sales among customers who are already buying fuel, pantry staples or prepackaged snacks from their stores.
Wawa, 7-Eleven and Sheetz have also been revamping their fresh-food offerings in recent years to steal market share from fast-food restaurants. Circle K is tailoring the menu to fit the locality, like offering tacos in Texas. Over the next year, it plans to bring the improved food offerings to an additional 3,000 locations. During the crisis, it launched new items in roughly 1,500 locations. That's good news for the convenience store chain, which is upgrading its hot food options.
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Trial customers were also buying food along with their drinks. Lewis said data from the trial shows that customers are visiting more frequently, surpassing Circle K's expectations. It has been testing the Sip & Save program over the last 90 days in more than 100 stores near Augusta, Georgia, and Columbia, South Carolina. Now, the consumer environment is once again changing as Americans are inoculated and states ease restrictions. revenue of $37.8 billion in 2020.Ĭircle K had plans to roll the program out last year, but the pandemic hit and public health officials were urging consumers to stay at home, Lewis said. Montreal-based Couche-Tard operates more than 7,200 convenience stores across the U.S., including other brands like On the Run and Holiday. "We really see this an opportunity to drive traffic at a time that people are just starting to come out of the understandable cocoons that they've been in for the last 12-plus months," said Kevin Lewis, chief marketing officer of Alimentation Couche-Tard, Circle K's parent company. Hot dispensed drinks' sales fell by a third, while cold dispensed drinks shrank by 7.9%, according to the National Association of Convenience Stores. Sales of self-serve beverages took a hit industrywide. During the coronavirus pandemic, consumers made fewer trips to convenience stores. Personal Loans for 670 Credit Score or LowerĬircle K's Sip & Save program looks to build loyalty and coax people into its stores again on a regular basis. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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